THE ROSEVILLE ROD & CUSTOM STORY

BEN YORK JR., THE OWNER OF ROSEVILLE ROD & CUSTOM, FORMALLY OPENED THE BUSINESS IN 1991. BUT HIS PASSION FOR CRAFTSMANSHIP GOES BACK MUCH FURTHER. HE WAS BORN INTO A FAMILY THAT LOVED CARS, AND HAS ALWAYS BEEN AROUND HOT RODS AND CUSTOMS. HIS FIRST REALLY INSPIRED PROJECTS WERE BICYCLES, BEAUTIFUL CREATIONS THAT WERE CONSTANTLY CHANGING - ALWAYS A WORK IN PROGRESS. BY HIGH SCHOOL, HE WAS MAKING CAR PARTS FOR FRIENDS AND MODIFYING THEIR RIDES OUT OF HIS FATHER'S GARAGE.

SHORTLY AFTER GRADUATING FROM HIGH SCHOOL, HE CAME HOME AND ANNOUNCED - “I JUST SIGNED A LEASE FOR A COMMERCIAL BUILDING ”! HE WAS 19 YEARS OLD!! THAT LEVEL OF ENTHUSIASM AND ABSOLUTE CONFIDENCE IN THE OUTCOME IS STILL WITH HIM TODAY. ALTHOUGH THE BUSINESS STAYED OPEN NORMAL HOURS, BEN WORKED 12 HOURS A DAY, SEVEN DAYS A WEEKTO MAKE IT A SUCCESS. THUS BEGAN A LABOR OF LOVE THAT HAS CONSUMED NEARLY ALL HIS WAKING HOURS - AND CONTINUES TODAY.

THE GROWTH OF ROSEVILLE ROD & CUSTOM OVER THE LAST FOURTEEN YEARS IS BASED ON BEN'S TOTAL COMMITMENT TO QUALITY WORK AND COMPLETE CUSTOMER SATISFACTION. TO ACCOMPLISH THESE GOALS, HE HAS SLOWLY AND CAREFULLY SELECTED HIS STAFF BASED ON THEIR EXPERIENCE AND DEMONSTRATED FABRICATION SKILLS. BUT MOST OF ALL, TO WORK THERE A PERSON MUST LOVE THE PROCESS OF CREATING UNIQUE VEHICLES.

RECENT NOTABLE BUILDS INCLUDE: TOM SMITH'S “FOXY” ‘36 FORD 3-WINDOW, MATT BECKDOLT'S ‘56 CHEVY PICKUP, DAVE & LISA BAKERS “GOLDRUSH” ‘50 MERC, TOM & RUTH COMPTON'S “SUPER 46”, DAVE FOSTER'S ‘49 OLDS, MIKE MORALES' “1LO4DOR” ‘51 MERC, AND DAN TWENTE'S “TRIBAL PASSION”, ‘31 FORD VICKY.

RECOGNITION OF ROSEVILLE ROD & CUSTOM'S WORK INCLUDES:

GENE WINFIELD CUSTOM D'ELEGANCE AWARDJOE

BAILON AWARD

BEST MILD CUSTOM

CRUISIN' NATIONALS

PASO ROBLESROD & CUSTOM MAGAZINE FEATURE

AUGUST 2000 ROD & CUSTOM MAGAZINE FEATURE

JUNE 2002 ROD & CUSTOM MAGAZINE FEATURE

APRIL 2004 ROD & CUSTOM MAGAZINE FEATURE

MARCH 2005INSIDE ROSEVILLE MAGAZINE FEATURE

MAY 2005 CUSTOM CLASSIC TRUCKS MAGAZINE FEATURE

JUNE 2005 ROSEVILLE ROD & CUSTOM RECENTLY EXPANDED INTO AN 8200 SQUARE FOOT FACILITY, IN ROSEVILLE , CA . THEY OFFER COMPLETE DESIGN, FABRICATION, FINISHING AND ASSEMBLY OF ALL TYPES OF DISTINCTIVE AUTOMOBILES. A VISIT TO RRC REVEALS A HUGE ASSEMBLAGE OF TOOLING AND EQUIPMENT THAT ALLOWS PRODUCTION OF A VAST ARRAY OF PARTS AND PANELS NOT AVAILABLE ELSEWHERE. THEY ARE CAPABLE OF COMPUTER DESIGN AND FABRICATION OF ANYTHING NECESSARY TO CREATE DISTINCTIVE, AND FUN, AUTOMOTIVE ART. TODAY, BEN AND HIS STAFF ARE ALSO INVOLVED WITH WYOTECH TRADE SCHOOL, HELPING TO PROVIDE FUTURE GENERATIONS OF DEDICATED HOT ROD AND CUSTOM CAR BUILDERS.

MAJOR PROJECTS CURRENTLY IN THE SHOP INCLUDE: JUSTIN FLYNN'S “THE CURSE” ‘57 FORD; MIKE MORALES' ‘51 MERC (FRAME UP REDO) ; TED NEHER'S ‘67 CAMARO; KIRK JOHNSON'S ‘68 FORD PICKUP; DUANE FLEMING'S ‘31 CHEVY COUPE (RESTORATION ); ROBERT BATES' ‘58 FORD; MIKE NEIRI' ‘51 CHEVY PICKUP; ERNIE & DAWNA FARRINGTON'S “JACK BENNY” 1916 MAXWELL (RESTORATION ); WES CAGLES' ‘71 CAMARO; AND ERIC BREWER'S '67 MUSTANG.NEW CUSTOMERS GO THROUGH A COLLABORATIVE PROCESS THAT MAPS OUT THE MOST EFFECTIVE WAY OF ACHIEVING THEIR AUTOMOTIVE GOAL. ONCE THE DESIGN AND BUILDING PLAN IS AGREED ON, THE CUSTOMER IS ENCOURAGED TO MEET FREQUENTLY WITH THE STAFF TO FOLLOW THE PROGRESS AND ASSURE THAT THEIR DREAMS ARE BEING FULFILLED.

THE TALENTED GROUP AT RRC TOTALS OVER 150 YEARS OF HANDS ON EXPERIENCE, AND POSSESSES A HERITAGE OF ENTHUSIASM THAT WILL CONTINUE MANY YEARS INTO THE FUTURE. THEY MAINTAIN A SINGLE FOCUS – CREATING AUTOMOTIVE ART. ALL SEEM TO HAVE TAKEN THE ADVICE OF CONFUCIUS WHEN HE SAID: “FIND A JOB YOU LOVE AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE"